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Aish by Nupur Goenka

Aish by Nupur Goenka

Kolkata, India

Nupur Goenka calls herself an editor rather than a designer. We just call her amazing. Nupur and her team take old jamdani saris with their intricate, sometimes ostentatious patterns and break them down into simpler scarves and sarongs by changing the colors and designs. Jamdani is a 2,000 year-old Indian weaving technique and Nupur works to help elevate the traditional garments usually produced by this technique, making them more appealing to the modern consumer. “I want to make jamdani a part of our daily lives, instead of just a respected craft,” she says.Working with craftsmen from far-flung villages in West Bengal, the biggest challenge for Nupur is modernizing the craft without losing its organic essence.

"Though we're looking for ways to make the process more sustainable and commercially viable, we cannot replace the hand-crafted aspect of jamdani. For example, we plan to introduce prints soon, but using hand-block prints. That's a real luxury today, to have something unique that's made by hand (from her interview with Vogue India, “Labels We Love,” Jan. 13. 2014)."

Designed By Aish by Nupur Goenka
Sale

Triangle Saatvik Scarf by Aish | $158.00 $102.70

Featuring cheery colors as bright as a summer morning, this super soft, lighweight scarf or shawl...
Designed by Aish by Nupur Goenka in Kolkata, India
Sale

Drops of Color Scarf by Aish | $174.00 $113.10

Make a statement with this elegant combination of simple stripes and bright droplets of every col...
Designed by Aish by Nupur Goenka in Kolkata, India
Sale

Pink Triangle Saatvik Scarf by Aish | $158.00 $102.70

Featuring cheery colors as bright as a summer morning, this pink scarf is an instant mood-booster...
Designed by Aish by Nupur Goenka in Kolkata, India
Sale

Modernist Plaid Scarf by Aish | $96.00 $62.40

A fresh twist on the traditional plaid, this lightweight scarf is crafted out of 100% handloom mu...
Designed by Aish by Nupur Goenka in Kolkata, India
Sale

Lovely Rita Scarf Navy by Aish | $96.00 $62.40

Simple yellow stripes on navy make this scarf super chic and versatile. Plus, like many of Nupur'...
Designed by Aish by Nupur Goenka in Kolkata, India
Sale

Lovely Rita Scarf White by Aish | $96.00 $62.40

Simple black stripes on white make this scarf super chic and versatile. Plus, like many of Nupur'...
Designed by Aish by Nupur Goenka in Kolkata, India