While working as freelance editor for magazines, Mirjam Verhulst started to miss the sketchbook and pencil she used to work with during her work in advertising as an art director. So she gave the lumber-room in her house in Amsterdam a transformation and turned it into a nice working space. She threw her various skills on a pile and mixed them with her love of quality, cotton, stripe patterns, interior and design.
The result is Toffe Stoffen. The Dutch word Tof describes a mix of the words nice and cool. Stof means fabric, so a free translation for the brand name could be ‘Wicked Fabrics’.
“The weirdest things can inspire me,” says Mirjam. “I love design with a twist, well thought over. For the ‘Hangin’ Around Tea Towel' I asked myself: what happens to the print on a tea towel when you hang it? I really like to work that way.”