Eszter Rabin is a graphic designer by trade who spent nearly 15 years in advertising before launching her own artisan business. In 2009, Eszter met Emanuel Melubo Laizer. Emanuel is a Maasai Warrior from the Ngorongoro Conservation Area in Northern Tanzania and is deeply committed to preserving his cultural traditions. The sharing of ideas and many visits to Maasai communities eventually lead to the creation of Sidai Designs in 2011, with a small workshop in the city of Arusha.
So what does sidai mean? “Good or beautiful in the Maasai tribal language, Maa” says Eszter. In 2012, Eszter met Julie Benaim and Becky Moore in Swaziland where they were working for projects that socially and economically empower women and their communities. After several cups of coffee, hundreds of emails and a trip to Tanzania, in 2013 they decided to join forces to further grow Sidai Designs.
Read our interview with Eszter.